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Before we go further...
You're probably wondering what a product designer does. It's pretty simple, I bring order from chaos. I help startups and growing companies clarify their message, sharpen their brand, and build digital products that perform.
In my opinion...
You need a website.
A website is only one piece of the puzzle.
Strong digital experiences come from systems-level thinking: clear positioning, intuitive UX, compelling branding, and marketing systems. I help businesses align strategy and design so every touchpoint feels intentional. After 15 years in design, I’ve learned that clarity beats complexity every time.
Web Design
Custom sites, built to perform.
Built to be fast, easy to manage, and ready to ship to your dev team.
Fast, responsive, and thoughtfully designed websites built around your story, your customers, and your objectives. Whether you need a marketing site, product page, or internal platform, I focus on usability, clarity, long-term scalability, and SEO and AEO.
Branding
Building brands people remember
A strong brand does more than look good.
It shapes perception, builds trust, and helps people quickly understand what makes your business different. I design comprehensive brand systems so that your team isn't left with wondering what colours, fonts, or photos they should be using.
Whether it's a full rebrand or a careful refresh, I ensure your brand feels authentic and that you have input at every major milestone.
Design Systems
Touchpoints that shape perception
Every interaction influences how people perceive your business.
Packaging, presentations, pitch decks, social content, print materials, and marketing assets all contribute to a cohesive brand experience.
Together we'll identify your objectives and I'll help you make sure your content lands like it should.
some recent
Projects
A snapshot of clients I've had the pleasure of working with over the years. Click any project to learn more.
01
Edge Factor
UX, platform strategy, and brand design for an education company helping students discover meaningful career paths.
02
Brynhild Industries
Brand, web design, and marketing strategy for one of the fastest-growing companies in the modular infrastructure sector.
03
TwinGlaze
Web design and product marketing for a company with the goal of reducing global CO₂ emissions by 1% through energy-efficient window retrofits.
04
Biztraak
UX consulting, interface design, and motion design for a developer platform focused on simplifying app development, deployment, and compliance.
05
Mike Sherman
Brand identity and website design for an investor focused on helping businesses navigate their next phase of growth.
Most of this work happens at Harcove Studios, my design agency.
a little bit
About me
I’m a designer based in Niagara, Canada, focused on building thoughtful digital experiences for startups, founders, and growing businesses.
Here are a few things about me!
I believe in loving God + loving people.
I love hanging out with my family.
I an avid cyclist.
I’m super competitive.
I’ll try almost anything once.
thats right...
My
Carving
In case you haven’t noticed, I love art. I started carving at eleven and I’ve been at it ever since. It’s my favourite way to unplug and relax.
I’ve done a bit of everything: whittling, turning, relief, chainsaw... heck, I’ve even carved custom handrail for a period homes. I’ve recently started to teach so if you’re interested need tips, let me know!
alrighty then,
Let's talk about your project!
Drop me a message and let's get the conversation started. I usually reply within a day, sometimes sooner!
Contact me
©2026 Jonathan Reitsma. All Rights Reserved.